Panda Update: Long Term Strategy
Your long term concern should be to focus on developing a site that people want to revisit and talk about with others. Does this sound familiar? If so, it is because the long term strategy, on the surface, is the same it has always been. It’s just that some of the finer points and details have changed somewhat.
Content. The focus on any website needs to be creating content on the site that people want to read. Make it the highest quality you possibly can. This will inspire people to both return and share.
Links. Building links has always been vital. Article marketing still works.
Authority. The more content your site has, the more authority it will have.
Focus on continually adding to your site and updating the current content.
This is just a summary of the things we have talked about in this chapter. In the next chapter we will share with you an action plan that will help you get a handle on how SEO has changed since the Panda updates.
Next: Panda and Article Marketing