INTRODUCTION– PANDA CHANGED THE GAME
Google is always changing it’s algorithm. This is nothing new. However, most of the time the change isn’t all that dramatic. Most of us don’t even notice it. Or, we notice it but we rely on the fact that our sites have quality content and we just sit back and wait for any blips to weather out on their own.
PANDA: A Game Changer
The Panda/Farmer update changed the game because a fairly high number of sites – around twelve per cent of them – took a hit. And there were still more sites that seemed to act a little “off” until they reclaimed their place in the search engines.
Some of these sites were directly affected by the changes. Others were indirectly affected. For example, if a site relied on Hubpages for most of its traffic, it would have experienced a devastating drop in traffic when Hubpages authority was hit.
PANDA: Immediate Panic
Right after the update, various online communities were buzzing with stories about how their lucrative sites were dropped into oblivion. People were talking about what happened to them, but they seemed stymied as to what to do about it.
In other words, people started panicking. Site traffic took a dive. Websites experienced drops in search engine rank. Incomes were slashed. People were starting to wonder if there was anything they could do.
PANDA: Making Changes
Of course, there are plenty of things that you can do to change things. Though the dust seems to be settling, there appears to be a real need for solid information about what to do now – even months later.
Most of us do acknowledge that the search results that get returned are different. Some of the strategies we’ve used in the past with great success aren’t working anymore. It can be frustrating.
PANDA: Plan Is Needed
But the truth is, all we need is a new plan. Sure, the game changed. But the good news is that there still is a game. This report will give you some clarity on what is going on with Google so that you can put the strategies to use and experience better than ever search engine rankings.
The thing is, you need to forget everything you’ve been told and have an open mind. Some of us are fairly used to changing the way we do things because we’ve been doing SEO for a while. However, no matter if we are beginners or not, things are different now. Some of the same tactics remain the same. For example, good content will always win out. The strongest sites are still standing. But no matter if our sites are new or established, we could all use an action plan on how to adapt our strategies to the newest changes.
Next—A BRIEF EXPLANATION OF THE PANDA UPDATE